Literal Translation: Military winter coat
Actual Meaning: Purchasing cheap vintage olive-drab padded military trench coats instead of $300 designer down jackets to stay warm in college.
Western Meme Parallel: Rejecting designer luxury for Soviet-style practical drip
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In winter 2023, viral university squads wore ¥50 military coats into freezing classrooms shouting: 'It's not that down jackets are unaffordable, it's that 军大衣 has more value!'
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